What is a White Label Web Design? Everything You Need To Know

White-label web design is exactly what it sounds like: one company builds the website, and another company sells it under its own brand. In other words, your agency can deliver fully branded websites without having to build them yourself. The client sees only your logo and messaging – the white-label partner works entirely behind the scenes. As one source explains, it’s when “a company creates websites that another company sells under its own brand”. Another way to think of it: a white-label provider “designs and develops websites on behalf of other businesses, who resell those websites under their own brand”. (Sometimes also called white-label outsourcing or private label web design.)

Another perspective calls a white-label provider a company that “designs and develops websites on behalf of other businesses who resell them under their own brand”. For agencies and consultants, the benefit is clear: you can expand your web offerings (and client results) without adding staff. At BrandSwaggin, for example, we offer white-label website design services that let marketing firms quickly scale their projects while keeping all the credit and client trust. This model is often called “reseller web design.” Essentially, you remain the face of the project, taking payment from the client, while the partner does the actual website work. As a result, your agency can say “yes” to projects beyond your current capacity. You effectively get an on-demand dev team with no need to recruit or manage extra staff. The end client experiences a seamless process, never knowing a third party built their site.

Who Uses White-Label Web Design

White-label web design is ideal for marketing agencies, design studios, and consultants who want to offer website services but don’t have their own full-time development team. Many boutique agencies use it to handle overflow or to offer specialized projects (like e-commerce or complex custom sites). Larger digital agencies often subcontract parts of projects to white-label teams to meet tight deadlines. In general, any business that wants to deliver websites under its own name without handling every detail internally can benefit from a white-label partner.

How It Works

Here’s how a white-label web design project typically flows:

1. Client Acquisition: Your agency signs a client and gathers the website requirements (design preferences, features, content).
   
   
2. Partner Briefing: You pass the project specs to your white-label partner (like BrandSwaggin). This may include wireframes, brand guidelines, and functionality needs.
   
   
3. Website Development: The partner designs and develops the site – handling coding, testing, and revisions – all under your brand name. They work as your silent “in-house” team.
   
   
4. Review & Launch: Once the partner completes the site, your team reviews and requests any tweaks. Finally, you deliver the finished website to the client. The client sees only your agency’s work and pays you; they do not know a third party was involved. Even though your partner handles the development, it's important that your agency maintains project management. You should gather the client's needs and design preferences, then clearly brief the white-label team. Regular check-ins are helpful: many agencies use tools like Trello or Slack to stay aligned with the partner. Always review the site before sending it to your client, to ensure it meets the agreed-upon vision and standards.
   

For example, suppose a small agency lands a client who needs a complex e-commerce site, but the agency has no developer on staff. Using white-label design, the agency quietly hands the project to a partner. The partner builds the site to spec, and the agency simply presents the final site (with its own logo) to the client – as if it were built by the agency itself.

Key Benefits of White-Label Web Design

White-label design offers many advantages for agencies and consultants:

• Scale and Focus: Take on more projects without hiring full-time staff. Your partner handles all the technical work so you can focus on marketing, strategy, and client relationships.
  
  
• Cost Savings: Avoid recruitment and salary costs. You pay only for completed projects, making this far cheaper than maintaining your own large team.
  
  
• Maintain Your Brand: Every site is delivered with your branding on it. Clients see only your name – the white-label team is invisible on the final product.
  
  
• Expertise on Demand: Gain access to skilled designers and developers when you need them. The partner brings specialist skills (SEO, advanced coding, etc.) without you having to train your team.
  
  
• High-Quality Results: Because the partner specializes in web development, you can deliver polished, up-to-date websites. In fact, you can “deliver high-quality websites… without actually building them yourself”.
  

In essence, white-label web design turns web development into a scalable service. Even newer agencies can offer high-end sites immediately, because the partner provides the technical expertise. If you hit a busy season or get a sudden rush of new clients, a white-label team lets you meet demand without dropping any balls. It's like having an unlimited bench of developers and designers available to you on demand.

These benefits aren’t just theory – agencies are already seeing results with white-label partnerships. 

Case Study: Scaling an Agency with White Label

Scenario: BlueSky Digital, a 5-person marketing agency, was struggling to keep up with web design requests from clients. They had talented designers but no in-house developer for complex sites.

Solution: BlueSky partnered with BrandSwaggin for white-label web design. We handled the development of 10 client websites over a year, working seamlessly under BlueSky’s brand.

Results: BlueSky Digital tripled their web design output (from ~1 site per month to 3 sites per month) without hiring new staff. Their revenue from web projects doubled, and profit margins improved because they only paid for work as needed. Importantly, their clients were thrilled with the websites – one agency client said they “couldn’t tell the difference” between sites built in-house and those built by the white-label team. BlueSky’s founder calls white-label partnership “our agency’s secret weapon for growth, with increased revenue and no added overhead.”

Another agency founder noted: “Our revenue grew and our overhead didn’t. We recommend white-label web design to any agency looking to scale.”

Finding the Right Partner

Not all white-label services are equal. When choosing a partner, look for:

• Relevant Experience: Do they have a portfolio of sites similar to your clients’? For example, BrandSwaggin specializes in small business sites and Wix projects.
  
  
• Clear Communication: Good partners keep you in the loop. Expect regular updates, access to staging sites, and dedicated project management.
  
  
• Quality Assurance: Ask how they test their work. We follow web standards and test on multiple devices to ensure quality.
  
  
• Transparent Pricing: Understand their pricing model (per project or monthly). BrandSwaggin offers straightforward project quotes so you can keep your margins predictable.
  
  
• Confidentiality: Make sure they sign a Non-Disclosure Agreement. At BrandSwaggin, we require NDAs so your client data and branding stay confidential.
  

With the right partner, white-label web design becomes a seamless extension of your agency’s services.

White-Label + Velo Development

If your agency builds on Wix, BrandSwaggin can do even more behind the scenes. We are experts in Wix’s Velo platform, which lets us add advanced functionality to websites (dynamic databases, custom forms, logins, and more). With our white-label Velo services, you can sell feature-rich Wix sites to clients and we do all the coding for you. The client still interacts with what appears to be your branded site, but under the hood you get custom code, APIs, and database integration that sets the site apart. For instance, if a client needs a custom membership portal on their Wix site, we can use Velo to build that functionality (like user accounts, databases, and dynamic pages) – all while you present it as part of your agency’s offering. This means you can confidently pitch advanced Wix projects, knowing our team will handle the technical implementation discreetly.

Managing White-Label Projects

Even though the partner does the heavy lifting, your agency still controls the client relationship. Keep these points in mind:

• Set Clear Requirements: Provide detailed mockups or examples, brand guidelines, and content up front. The clearer your brief, the fewer misunderstandings later.
  
  
• Staging and Testing: Insist on a staging site or development preview. This lets you test the functionality and design before going live. It’s much easier to fix issues prior to launch.
  
  
• Revisions & Feedback: Agree on a revision policy. Typical projects allow 1-2 rounds of changes after the initial draft. Coordinate all feedback through your agency so communication stays organized.
  
  
• Ownership: Ensure your contract with the partner states that you (and your client) own the final site and its code. You should hold the login credentials and files, not the partner.
  
  
• Ongoing Maintenance: Decide who handles updates after launch. You might offer a maintenance package (with the partner doing the work behind the scenes), or have the partner train you on minor updates so you can handle them.
  

Pricing and Billing

White-label services are usually priced per project or on a retainer basis. You might pay a flat fee for a complete site build, or a monthly fee for a certain number of hours or sites. Often, agencies simply bill their clients more than what the partner charges, keeping the margin as profit. For example, if a partner builds a site for $1,000, an agency might charge the client $1,500 (or more), reflecting the agency’s project management and value-add. This way, your client only sees one invoice (from you), and you quietly pay the partner behind the scenes.

Common Questions About White-Label Design

Q: Will my clients know I’m using a white-label service?
A: No – not if you do it correctly. A professional white-label partner remains completely behind the scenes. They can even use your agency’s email domain for communication if needed. With NDAs in place, they won’t put any of their branding on the work. Your client will only see your name and logo on deliverables.

Q: What if a client wants to speak with the web designer directly?
A: Typically, your agency acts as the go-between. Many agencies handle this by having the white-label partner join meetings as an “internal team member” of your agency (under a generic title), or by gathering questions from the client and relaying them to the partner. This keeps the white-label nature invisible. Setting expectations with clients about your process can also prevent this scenario.

Q: How do I ensure quality when I’m not building the site myself?
A: Choose a partner with a strong portfolio and start with a small project to test the waters. Also set clear standards: for example, require that the site be mobile-responsive, SEO-friendly, and pass your review criteria. Good white-label partners will fix any issues you catch in testing. Always thoroughly test the site before delivering it to your client to ensure it meets your quality bar.

Q: Is using a white-label service profitable for my agency?
A: It can be very profitable. You mark up the partner’s fee when charging your client. For example, if a project costs you $2,000 via the white-label service, you might charge the client $3,000. The client gets a top-notch site (worth the price), and you earn a profit for project management and client service. Plus, you didn’t have to pay full-time salaries or turn away work – it’s a win-win.

Q: What platforms do white-label agencies work with?
A: Many white-label providers work with all major platforms (WordPress, Wix, Shopify, etc.) or even build custom-coded sites. BrandSwaggin specializes in Wix (including Velo development) as well as WordPress, covering a wide range of small business needs. When choosing a partner, make sure they have expertise in the platform your client’s project requires.

Ready to Grow Your Agency?

Imagine expanding your offerings without hiring in-house. With BrandSwaggin’s white-label website design service, you gain a professional design department on demand. Get in touch today to learn how we can help you deliver more sites, delight clients, and boost your revenue – all under your brand. Contact BrandSwaggin today for a free consultation. Let’s discuss how our white-label web design can help you deliver more sites, delight clients, and grow your business. Get Started Now – your agency’s new secret weapon for web design.